Powerful Support for Zero Equity.
Get the kind of co-founder-level support most people would trade half their business for — without giving up a single share.
- Monthly 60-minute 1:1s — like board meetings with heart
- Mental health check-ins that focus on improving performance
- Tailored support on real growth moves and sticky challenges
- Unlimited virtual support, nudges, reality checks, and accountability
- The confidence of having someone in your corner — no politics, no fluff
- Total flexibility to pause or cancel whenever you need to
We’ve worked with founders at incredible companies
What happens in a session?
10 mins – Mental Health Check-In
How you are doing matters just as much as how the business is.
10 mins – Business Performance Review
Quick look at wins, revenue, key updates. We keep it tight, so we can go deep elsewhere.
25 mins – High-Leverage Conversations
Next we focus on what will actually move the needle: decisions you’re stuck on, opportunities you’re unsure about, or fires you’re putting out.
5 mins – ‘Homework’ and Accountability
Clear next steps. Deadlines you’ll stick to. Because progress loves pressure.
Who is this for?
This is not for everyone.
But if you’re a solo founder or leader who:
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Has ambition but lacks a sounding board
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Struggles to balance strategy, sanity, and execution
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Wants to build faster, smarter, and with more clarity
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Feels isolated and wishes someone got it
… then this is for you.
Meet your advisor
Award winning mentor & advisor, Ash Phillips
With over 1,000 founders supported to date, Ash is one of the top 1% startup advisors in the UK, and sees him deliver work on a global basis.
His honed approach and deep experience from being an entrepreneur of over 10 years means you get access to insights that will leapfrog you over the noise of a decade to get right to the good stuff.
The £140 thought experiment
You could give away 50% of your company for peace of mind. But if your company’s worth £1m in 3 years… that’s £500,000 you’ve just handed over.
Or…
Pay £140/month and keep your equity and your sanity. It’s a no-brainer, right?
Ready to get out of your own head?
Book a free 15-minute intro chat to see if it’s right for you. No pressure, no pitch.
Don’t just take our word for it…
What do our clients have to say about our support?
Frequently asked questions
Is Rebel+ right for me?
If you’re building something and would like a little extra support then this is for you. While solo founders find it incredibly beneficial, folks with teams can benefit too – having someone you can talk to about the things you might otherwise keep close to your chest can be a real unlock.
We’ll discover in our exploratory call whether this is a fit for you and we never want to work on something we can’t deliver value with so you can rest assured that a fit is vitally important for us too.
Ultimately if you find it isn’t right, you can pause or cancel at any time so there really is no risk.
What if it's not right for me?
You can cancel or pause your Rebel+ arrangement at any moment so you hold all the cards and can manage the relationship as you see fit. Naturally we ask for a bit of standard notice if you do this but generally just enough to be reasonable.
Similarly, if we think this is not a fit for you or exactly what you don’t need, we’ll tell you. We want to do our best work only with those who need it and we won’t string you along for an average experience if it no longer works for either of us.
Can we change how sessions work and run?
Sessions adapat as the relationship develops. As our work together moves over time, so to does the format of our sessions. While the format outlined is generally kept to, some months you just need a friend, an ear, or a shoulder and this can be provided.
On the contrary, if we feel like you need some tough love or devils’ advocate, we’ll provide that too.
What if I wan't a different advisor or do something specialist?
While Ash is our primary advisor, as our founder, we have previously bought in other experienced advisors, exited founders and specialists to help with sessions where required. If Ash isn’t the fit for you but you still want to find someone through us, then message us and we’ll help set something suitable up for you.